Phone: 011-974-340-2478
Email: mandbloom@gmail.com
Citizenship: Canada & The United States
Website: http://www.amandalbloom.com/
Employment:
StarcomWorldwide London, England UK
Digital Media Buyer
Proctor and Gamble
- Negotiated digital advertising placement buys within a plethora of UK specific and global web sites within the P&G trading team.
- Worked as the main point of contact with Eyeblaster to integrate progressive tracking, serving and reporting across P&G campaigns prior to commencement.
- Oversaw the set-up, launch and optimization of both digital branding and acquisition campaigns as the manager of two administrators and an executive.
- Built and maintained relationships with P&G clients, media sales executives and Starcom Mediavest team overall.
Starcom MediaVest Group London, England UK
Digital Planner/Buyer
- Analyzed online behavior across varying spectrums to appropriately reach specified target markets within digital media plans for Honda Automotives and Continental Airlines.
- Presented rationales and fielded questions which eventually led to financial client sign-off.
- Upon final delivery of all digital ad placements, final results were collected and prepared into reports for clients based on identified metrics derived from third party ad servers.
- Worked along side Starcom Mediavests’ internal paid search engine optimization team, as well as external organic search engine optimization companies to ensure the digital display ad placements where consistently supported by key brand term buys for consumer query.
R&R Partners Advertising Agency Las Vegas, NV USA
Digital Marketing
Las Vegas Convention and Visitors Authority; United Fighting Championship;
- Assisted in the planning, implementing and measuring of Las Vegas Convention and visitor authority and United Fighting Championship digital ad campaigns.
- Recommended improvements to client websites following a complete website review.
- Presented new forms of digital media to the agency including: mobile, digital out of home, online sponsorship, video online and other online communities along with new rich media capabilities.
- Assisted as an integral element in new business pitches such as: Colorado Tourism, United Fighting Championships and Xyience energy drinks. Winning : UFC & Xyience
Centre for Entrepreneurship & Family Enterprise Edmonton, AB Canada
Primary Research Associate- Entrepreneurship and the Work/Family interface.
- Evaluated preliminary data and designed research format for field study implementation.
- Contacted over 50 successful entrepreneurs for one on one interviews and consequently directed research team in carrying out each interview I had arranged.
- De-briefed on data collection and created conclusions based on statistical outcomes from the quantitative data in addition to qualitative augmentation from interviews.
- The findings were conclusive and were published within academic and entrepreneurial journals throughout North America.
Education: - University of Nevada Las Vegas, USA Las Vegas NV
Bachelor of Science in Business Administration, Marketing Major - University of Alberta, Canada Edmonton AB
Bachelor of Commerce, School of Business
Trained to full proficiency with the following digital systems and platforms: - Eyeblaster Ad serving; Atlas digital solutions; DART/motif Ad serving; Nielsen NetView; @plan; WebRF; DDS; Rich media specifications; RFP and Post campaign analysis
- Professionally trained in US Internet media by Laredo group materials.
- Professionally trained in UK Internet media by Digital Circus group.
Professional Achievement and Involvement: - President of the American Marketing Association, Las Vegas 2006/2007
- In 2006/2007 the teams were tasked with creating an integrated marketing plan to “Re-vitalize New Orleans tourism” which would be presented to the New Orleans Visitors and Convention Bureau in March of 2007
- Las Vegas, NV was selected as runner up out of 56 entrants when presenting to the New Orleans Convention and Visitors Bureau in Louisiana in March 2006.
- Big Brothers Big Sisters mentor (Yalitza Navo-Las Vegas) 2005-Present
