Amanda is excited. In fact, Amanda is ecstatic. Why? You ask.
Because marketing is smack dab in the middle of a full blown revolution, and when individuals across the field are putting the brakes on, Amanda is embracing the innovation with open arms. Remembering best the words of Darwin himself, "It is not the strongest that survive, nor the most intelligent, but the most responsive to change."
And the change has arrived. The Media Landscape has been successfully overhauled by technological advancement and thus is forcing the Ad industry to adapt alongside it. This tech revolution however, is creating marketing tools that provide us smarter and more competitive advantages than the industry has ever known:
Pinpoint Targeting; Light speed execution; Precision Measurement.
A marketer’s dream; Amanda Bloom’s Oyster.
