AMANDA L BLOOM

Amanda L Bloom

2007-04-14T21:43:00.000-07:00

Amanda is excited. In fact, Amanda is ecstatic. Why? You ask.

Because marketing is smack dab in the middle of a full blown revolution, and when individuals across the field are putting the brakes on, Amanda is embracing the innovation with open arms. Remembering best the words of Darwin himself, "It is not the strongest that survive, nor the most intelligent, but the most responsive to change."

And the change has arrived. The Media Landscape has been successfully overhauled by technological advancement and thus is forcing the Ad industry to adapt alongside it. This tech revolution however, is creating marketing tools that provide us smarter and more competitive advantages than the industry has ever known:
Pinpoint Targeting; Light speed execution; Precision Measurement.

A marketer’s dream; Amanda Bloom’s Oyster.

Client History

2007-04-14T18:17:00.000-07:00

Research Studies Completed:

Entrepreneurship: Work and Family balance
Co-entrepreneurship: Costs and Benefits
Using the human voice as a sales tool

Marketing and Consulting Clients:

Business Plans- Private Canadian MBA school, Green Thumb Brewing Company, AMEX OPEN for small business
Marketing Plans- Le Reve at Wynn Las Vegas, Gotoworknow.com, New Orleans Convention and Visitors Bureau
Database Marketing Plans- Seth Glasco- PGA Golf Instructor

Agency Clients :

Honda Automotives
Continental Airlines
Colorado Tourism
Cadbury
Cox Communication Arizona
Ultimate Fighting Championships (UFC)
Las Vegas Convention and Visitors Authority (LVCVA)
Woollaston Wine
Intermountain Health Care
BlueSheild BlueCross Health Care
WestNet consulting

Competitive Projects:

The American Marketing Association- “Re-marketing of New Orleans” Presentation and Communication Plan
The UofA “Apprentice” - Crest product differentiation and marketing plan

Excerpts from Letters of Reference

2007-04-14T09:57:00.000-07:00

To Receive a full copy of any of the following letters of reference, please make a request at mandbloom@gmail.com.

"As Amanda’s direct supervisor for over a year, I was very pleased with her work ethic, energy, and passion. Amanda’s greatest strength is her ambition to learn.She asks the right questions and conducts her own research to solve challenges.Amanda is one of those rare employees who will give you more than you ask for every time. She thinks big and never accepts "It can’t be done" as an answer.I was sad to see Amanda leave the team.But, at the same time I was very happy and supportive of her leaving to pursue new opportunities. Amanda will make an excellent addition to your team and your client’s business.

-Sean Corbett, Director of Digital Marketing
R&R Partners Advertising Agency
Las Vegas, NV USA

"I have benefited tremendously from Amanda's very strong entrepreneurial drive and skills. Amongst the most salient are her interrelated strengths at recognizing opportunities, accumulating resources, and marketing ideas and people. Amanda's marketing skills were clearly apparent in both the flair with which she drafted the 'promotional' materials and her very high success rate in securing participation through phone calls to potential participants. It is difficult for me to think of a student better suited to a major in marketing and entrepreneurship in particular."

-Jennifer Jennings, PhD
Centre for Entrepreneurship & Family Enterprise
University of Alberta

"Amanda has clearly identified goals, both for her study and for herself. To be able to demonstrate research experience... will give Amanda an advantage over other very competent students who lack that experience. It can open the door to the program of her choice. I believe it also benefits the reputation of UNLV to have our brightest students placed in strong graduate programs. Finally, I am looking forward to supervising Amanda’s work for purely selfish reasons. Entrepreneurship and family business are my primary research areas. I am thrilled to have the opportunity to work with someone as excited as I am about it."

-Janet Runge, Interim Director
Center for Entrepreneurship
UNLV College of Business

Amanda L Bloom

2007-04-13T21:50:00.000-07:00

Amanda Bloom

Phone: 011-974-340-2478
Email: mandbloom@gmail.com
Citizenship: Canada & The United States
Website: http://www.amandalbloom.com/

Employment:

StarcomWorldwide London, England UK

Digital Media Buyer
Proctor and Gamble

Negotiated digital advertising placement buys within a plethora of UK specific and global web sites within the P&G trading team.
Worked as the main point of contact with Eyeblaster to integrate progressive tracking, serving and reporting across P&G campaigns prior to commencement.
Oversaw the set-up, launch and optimization of both digital branding and acquisition campaigns as the manager of two administrators and an executive.
Built and maintained relationships with P&G clients, media sales executives and Starcom Mediavest team overall.

Starcom MediaVest Group London, England UK

Digital Planner/Buyer

Analyzed online behavior across varying spectrums to appropriately reach specified target markets within digital media plans for Honda Automotives and Continental Airlines.
Presented rationales and fielded questions which eventually led to financial client sign-off.
Upon final delivery of all digital ad placements, final results were collected and prepared into reports for clients based on identified metrics derived from third party ad servers.
Worked along side Starcom Mediavests’ internal paid search engine optimization team, as well as external organic search engine optimization companies to ensure the digital display ad placements where consistently supported by key brand term buys for consumer query.

R&R Partners Advertising Agency Las Vegas, NV USA

Digital Marketing
Las Vegas Convention and Visitors Authority; United Fighting Championship;

Assisted in the planning, implementing and measuring of Las Vegas Convention and visitor authority and United Fighting Championship digital ad campaigns.
Recommended improvements to client websites following a complete website review.
Presented new forms of digital media to the agency including: mobile, digital out of home, online sponsorship, video online and other online communities along with new rich media capabilities.
Assisted as an integral element in new business pitches such as: Colorado Tourism, United Fighting Championships and Xyience energy drinks. Winning : UFC & Xyience

Centre for Entrepreneurship & Family Enterprise Edmonton, AB Canada
Primary Research Associate- Entrepreneurship and the Work/Family interface.

Evaluated preliminary data and designed research format for field study implementation.
Contacted over 50 successful entrepreneurs for one on one interviews and consequently directed research team in carrying out each interview I had arranged.
De-briefed on data collection and created conclusions based on statistical outcomes from the quantitative data in addition to qualitative augmentation from interviews.
The findings were conclusive and were published within academic and entrepreneurial journals throughout North America.

Education:
University of Nevada Las Vegas, USA Las Vegas NV
Bachelor of Science in Business Administration, Marketing Major
University of Alberta, Canada Edmonton AB
Bachelor of Commerce, School of Business

Trained to full proficiency with the following digital systems and platforms:
Eyeblaster Ad serving; Atlas digital solutions; DART/motif Ad serving; Nielsen NetView; @plan; WebRF; DDS; Rich media specifications; RFP and Post campaign analysis
Professionally trained in US Internet media by Laredo group materials.
Professionally trained in UK Internet media by Digital Circus group.

Professional Achievement and Involvement:
President of the American Marketing Association, Las Vegas 2006/2007
In 2006/2007 the teams were tasked with creating an integrated marketing plan to “Re-vitalize New Orleans tourism” which would be presented to the New Orleans Visitors and Convention Bureau in March of 2007
Las Vegas, NV was selected as runner up out of 56 entrants when presenting to the New Orleans Convention and Visitors Bureau in Louisiana in March 2006.
Big Brothers Big Sisters mentor (Yalitza Navo-Las Vegas) 2005-Present

2007-04-10T00:24:00.000-07:00